Our services

CRA is structured in an integrated fashion so we may provide our clients unique ideas and innovative strategic solutions for all their communications needs.  We focus on providing the right mix of people with the assignments of each client to ensure the most effective and efficient team to get the job done.  These are the men and women who will think critically, act quickly and lose sleep to make sure your every need is met.  It is our goal to exceed your client service expectations on a daily basis.  That is the CRA Way.

Advertising

More than a pretty picture in a magazine or an award-winning TV spot, advertising is your opportunity to tell your story or showcase your product - your way.  Our account team, creative staff and media strategists study consumer habits, identify emerging trends and monitor media consumption to engage consumers and influence them to react to your offerings. 

Strategy

Our clients trust us with their brands and that is not a responsibility we take lightly.  Your brand is critical to the success of your business and reputation. From business cards and presentations to social media sites and messages - brand development is constant and sometimes unintentional.  CRA provides the appropriate tactics to nurture, grow, protect and maintain your brand. The heart of every CRA communications strategy is the brand.

Creative

Creative must be relevant to be impactuful.  Effective creative must be more than beautiful. Our creative team is award-winning because of their experience and ability to merge research, messaging and imagery in a way that drives results. 

Media

Knowledge makes for a powerful and effective media plan.  Our media team is involved from the beginning of each project, working alongside the creative and account staff to offer perspective on audiences and platforms for delivering the messages.  Don't be fooled by the calm and collected appearance of our media team.  Our media planning an buying techniques consist of research intensity reserved for scientists, analytical prowess most economists would kill for and levels of negotiating skills politicians can only dream of. Through the use of ingenuity and creativity CRA will make your paid media dollars work harder and become more valuable to you.

Public Relations

The idea of “one size fits all” is simply not true. At CRA, we have formulated the tools and services necessary to effectively communicate your messages to target audiences allowing them to make informed decisions. With decades of experience and first-hand knowledge, we absorb information about our clients to best arm us with the intelligence we need to move forward. Our public relations strategies and tactics are tailored specifically to meet your goals and in most cases change public perception.

Media/Spokesperson Training

In the era of the 24-hour news cycle, it is important to be prepared with a strategic communications response for even the smallest media inquiry with clear, concise and consistent messages and appropriate spokespeople. Our media/spokesperson training sessions offer one-on-one counseling with seasoned professionals who have been on both sides of the microphone with extensive media experience and corporate spokesperson duties. Our purpose is to emphasize content, consistency, performance and customer centric communications strategy.

Reputation Management

It's a fact: people are talking about your company, product and services.  Much of the conversation is taking place in blogs, social networking sites, videos, message boards and comments sections of traditional news sites.  The question is - do you know what they are saying?  CRA uses powerful online reputation management tools to follow conversations about our clients.  Our constant monitoring allows us to provide strategy in a moment's notice to respond to problems, manage messages and extend the reach of positive sentiment.  Building on more than 35 years of experience and best practices, CRA provides solid strategy and tactics to partner with you for whatever conversation you need to have.

Public Involvement

You need to educate the public about an issue. Public perception is at an all-time low. You must gain support for your project. Interest groups are against you. Elected officials are demanding answers. When you are forced to tackle public issues, let us help. Our specialized team of experts strives on organizing and conducting communications activities that produce the results you need. We combine strategic public relations, media relations, advertising and Internet components with a wealth of experience in establishing public visibility. We know your target audience and we know how to communicate with them successfully.

Crisis Communications

A crisis can arise at any time and threaten the integrity and reputation of your company. Usually this is brought on by adverse or negative media attention. There are ways to minimize the damage. You’ll need a communications plan that reflects on-point well-thought out messages ready for timely implementation. Our vast crisis communications experience has encompassed local, state, national and international clients who entrust us to address the immediacy of a crisis and the long-term impact of the media glare.

Government Relations

Our government relations and public affairs practice is rooted in experience and offers an expansive list of credentials by our team of registered lobbyists, including more than 100 years of combined excellence. We use these exceptional experiences to your advantage as we assist with all government relations activities to best communicate your messages to members of the public, elected officials, media representatives and others.

Labor Relations

We offer a wide range of labor relations services that encompasses all the myriad interchanges between employers and employees. We have countless years of experience and have mastered the ability to provide the most sensible strategies that will work for you. Our crisis and labor relations teams are here to help.

Litigation

Whether in a courtroom or the court of public opinion, a well conceived-communications plan is critical to overall litigation strategy. This plan combines collaboration with legal counsel and establishing messaging that is consistent, intelligent, comprehensive and targeted to specific audiences. Thanks to a wealth of litigation knowledge and experience, our experts work to provide a plan that includes insight, focus and determination.

Global AlertLink

Global Alertlink, CRA’s proprietary software program, is the first and only truly integrated solution to provide all of the critical elements needed to keep businesses moving in crisis situations. Global Alertlink brings incident management, emergency notification, risk assessment and crisis planning tools together in one system. In addition, groups from around the globe can easily collaborate on planning or managing critical events, ensuring your enterprise has a coordinated response to any crisis.

Learn more about Global Alertlink

Interactive

Our interactive team provides website design and development, strategic online planning, and database management. We create customized solutions for your communications needs.

Web Design

The World Wide Web is the first place people look to find information. It’s the public’s first impression. Your website should be appealing, appropriate, functional and professional. But, and most importantly, it must effectively communicate your messages to your target audiences. Our web designers can create original, creative masterpieces tailored specifically toward your goals. It’s an easy way to make a lasting impression.

Application Development

To alleviate overhead associated with common activities used in web development, our web developers are always thinking ahead of the curve. By designing frameworks such as libraries for database access, templates and codes, our web team is always one step ahead of the next wave of technology. Here are some of the custom applications we have developed:
Customer Relationship Management (CRM) tools

  • User-generated video player and review tools
  • Custom e-mail dialogue programs
  • Interest-based customer profiles

Search Engine Marketing

If your prospects and customers cannot easil find you online, you are at a distinct disadvantage.  Through tactics such as SEO, startegic advertising placements and paid inclusion, CRA delivers staretgic tactics to increase your website visibility.  By implementing paid initiatives to increase search engine results, your taregt audience will quickly see your organization when using sites such as Yahoo and Google for search. If you are not familiar with or comfortabel using these technical terms, contact us and let us explain how SEO and SEM can benefit you!