Our services

Knowledge. Strategy. Collaboration. Execution. Experience CRA.

Our philosophy and approach are simple and very successful. You see, these fundamental elements are nothing when used alone, but together this unique fusion of knowledge, strategy, collaboration and execution form successful, results-driven integrated marketing campaigns.

Each of our account service staff is experienced in all facets of the trade so there is always a seamless transition back and forth. This alleviates stress and confusion by giving you one point-of-contact throughout your campaign.

It’s a proven integrated marketing strategy that works unbelievable well. We’ve got the track record and client testimonies to prove it. So what are you waiting for? Experience CRA.

Advertising

If you want to generate increased consumption of your products and services through brand image and loyalty but aren’t sure how to do it, let us help. We blend creativity with reality by embedding persuasive campaign messages with factual information about your products and services. This requires one mindset, one vision. It also requires insight, the ability to listen and the not-so-fun task of advising you of what you really need, rather than what you think you need (or want). At CRA, this philosophy offers us the unique ability to execute advertising campaign strategies that produce award-winning results.

Creative

Original. Artistic. Inspired. These are just a few words we use to describe our creative process – the evolution of an idea, from start to finish. We believe it is one of the most important concepts in our creative development. A mental and social process, we immerse ourselves in your way of thinking and doing, and determine the most appropriate research to help further evolve our creative concepts. Let us put our creative minds to work for you. We promise you won’t be disappointed.

Our creative services include:

  • Advertising
  • Branding
  • Interactive
  • Collateral
  • Television
  • Print
  • Radio
  • Out-of-Home
  • Point-of-Sale
  • Video

Media

Need help determining how to best spend your media dollars to maximize results? Let us help.

Rate negotiations. Insertion orders. Media invoices. Media reconciliations. CRA will bargain on your behalf for the best value of your media dollars. These tactics are required to blueprint an effective media strategy or offer media strategy concepts to our clients.

Knowledge is everything. We will strive to acquire an in-depth understanding of your products and services. We are specific by communicating strategy, evaluation and proposal recommendations that will help reach the ultimate goal, while being cognizant of effectively designating your budget dollars.

This, coupled with decades of experience analyzing strengths and weaknesses of media – both traditional and nontraditional – and maintaining lasting relationships, gives us the powerful and creative insight needed to produce measurable results.

Strategy

We have an aptitude for award-winning results. For nearly 35 years, we have demanded client participation in both our creative and marketing processes – a tactic we know to be invaluable. To move forward, we have to evaluate where our clients have been. This may require a simple snapshot of “hits and misses” or an in-depth communications audit. We recommend additional strategic services such as qualitative or quantitative research and executive interviews when necessary. Overall, CRA offers the knowledge, tools and products to create and implement comprehensive strategies and integrated marketing campaigns that work!

DesignSuite/CRA

Logos and slogans are the most notable elements among the public. In an area where you don’t want to skimp, experience matters. CRA has established DesignSuite/CRA, a dedicated design practice within the firm where creative architects will assist you with design-specific project needs. From corporate identity, collateral and way-finding systems to environmental design, event design, package design and visual audits, DesignSuite/CRA is available to assist and complement our complete creative service inventory.

Public Relations

The idea of “one size fits all” is simply not true. At CRA, we have formulated the tools and services necessary to effectively communicate your messages to target audiences allowing them to make informed decisions. With decades of experience and first-hand knowledge, we absorb information about our clients to best arm us with the intelligence we need to move forward. Our public relations strategies and tactics are tailored specifically to meet your goals and in most cases change public perception.

Crisis Communications

A crisis can arise at any time and threaten the integrity and reputation of your company. Usually this is brought on by adverse or negative media attention. There are ways to minimize the damage. You’ll need a communications plan that reflects on-point well-thought out messages ready for timely implementation. Our vast crisis communications experience has encompassed local, state, national and international clients who entrust us to address the immediacy of a crisis and the long-term impact of the media glare.

Labor Relations

We offer a wide range of labor relations services that encompasses all the myriad interchanges between employers and employees. We have countless years of experience and have mastered the ability to provide the most sensible strategies that will work for you. Our crisis and labor relations teams are here to help.

Media/Spokesperson Training

In the era of the 24-hour news cycle, it is important to be prepared with a strategic communications response for even the smallest media inquiry with clear, concise and consistent messages and appropriate spokespeople. Our media/spokesperson training sessions offer one-on-one counseling with seasoned professionals who have been on both sides of the microphone with extensive media experience and corporate spokesperson duties. Our purpose is to emphasize content, consistency, performance and customer centric communications strategy.

Litigation

Whether in a courtroom or the court of public opinion, a well conceived-communications plan is critical to overall litigation strategy. This plan combines collaboration with legal counsel and establishing messaging that is consistent, intelligent, comprehensive and targeted to specific audiences. Thanks to a wealth of litigation knowledge and experience, our experts work to provide a plan that includes insight, focus and determination.

Public Involvement

You need to educate the public about an issue. Public perception is at an all-time low. You must gain support for your project. Interest groups are against you. Elected officials are demanding answers. When you are forced to tackle public issues, let us help. Our specialized team of experts strives on organizing and conducting communications activities that produce the results you need. We combine strategic public relations, media relations, advertising and Internet components with a wealth of experience in establishing public visibility. We know your target audience and we know how to communicate with them successfully.

Government Relations

Our government relations and public affairs practice is rooted in experience and offers an expansive list of credentials by our team of registered lobbyists, including more than 100 years of combined excellence. We use these exceptional experiences to your advantage as we assist with all government relations activities to best communicate your messages to members of the public, elected officials, media representatives and others.

Global AlertLink

Global Alertlink, CRA’s proprietary software program, is the first and only truly integrated solution to provide all of the critical elements needed to keep businesses moving in crisis situations. Global Alertlink brings incident management, emergency notification, risk assessment and crisis planning tools together in one system. In addition, groups from around the globe can easily collaborate on planning or managing critical events, ensuring your enterprise has a coordinated response to any crisis.

Learn more about Global Alertlink

Interactive

Marketing is becoming a more electronic industry every day. Our award-winning interactive team provides Web site design and development, strategic online planning, Internet marketing and database management. Or, if you don’t need all the bells and whistles, we can create simple, manageable solutions for you too!

Web Design

The World Wide Web is the first place people look to find information. It’s the public’s first impression. Your Web site should be appealing, appropriate, functional and professional. But, and most importantly, it must effectively communicate your messages to your target audiences. Our Web designers can create original, creative masterpieces tailored specifically toward your goals. It’s an easy way to make a lasting impression.

Application Development

To alleviate overhead associated with common activities used in Web development, our Web developers are always thinking ahead of the curve. By designing frameworks such as libraries for database access, templates and codes, our Web team is always one step ahead of the next wave of technology. Whether it is customer preference or technology advancement, you’ll learn our team has what it takes to update your system and guide you through the “next big thing” with ease.

SEO

You may have the perfect product or offer a much-needed service, but if members of the public can’t quickly find on the Internet what you’re offering, you may find it difficult to gain exposure among your target audiences. With our help, we can provide you with Search Engine Optimization (SEO) options to ensure the appropriate key words will reach your target audiences – guaranteed. There’s no better place to be than No.1 and we’ll help you get there!

SEM

By working with some of the highest profile companies in the country, CRA has mastered Search Engine Marketing (SEM) - a strategic initiative by which Web site visibility is increased through paid initiatives to increase search engine results. Through tactics such as SEO, strategic advertising placement and paid inclusion, members of the public will quickly see your organization when using search engines like Yahoo or Google.

If you’re not familiar with these technical terms, don’t worry about it. Contact us and let us explain how SEO and SEM can benefit you!