our process

Below you will find a preliminary outline of our proven process for communication campaigns for our energy and manufacturing clients:

• Community/elected leaders tours and luncheons
• Community meetings/community outreach days
• Company website
• E-newsletter/direct email communications
• Educational programs with local schools
• Electronic information packets
• Employee relations
• Fact sheets
• Immersion session
• Issues management/hotspot identification
• Media outreach activities
• Media tours
• Message development session/media/spokesperson training
• Overall communications plan tailored for individual projects
• Project-specific microsite
• Public meeting training
• Quantitative and qualitative research
• Site tours
• Social media
• Social media and content development
• Speakers’ bureaus
• Stakeholder development
• Town hall style trainings
• Traditional and digital paid advertising
• Utilization of third party advocates
• Video production

CRA energy & manufacturing TEAM

Energy & Manufacturing Practice Group

CRA is uniquely equipped to serve the energy and manufacturing industries. Our Energy & Manufacturing Practice Group team members have worked closely with associations, companies and representatives for many years and we have a true understanding of the needs of the industry.

Our Energy & Manufacturing Practice Group was established 17 years ago, and our industry experience is wide-ranging.

Our team has extensive experience helping clients successfully move projects forward, even in times of intense public and regulatory pressures. We operate on the belief that an effective campaign is rooted in a sound understanding of client issues, community reactions and creative problem solving. A process has been born out of our experiences and successes, which allows us to tailor specific communications plans for each unique client issue.

It is our job to help our clients dramatically change their image from negative to positive when they face “bad press” or just need to communicate their messages to members of the public, elected officials and reporters, just to name a few. Sometimes that requires a major advertising effort and other times, grass roots organization. Sometimes, it requires both.

In addition, we have been recognized for our work in the field. We’ve won an Outstanding Achievement in Marketing Communications Award from the Association of Energy Service Professionals and a Marketing Best Practices Award for Residential Marketing by the Southern Gas Association – both for our work on the WarmWise campaign for Columbia Gas of Virginia.

We’ve also won the Interstate Oil and Gas Compact Commission’s Chairman’s Stewardship Award three years in a row for our work on the Energy Speaks campaign – a collaborative educational program of the Independent Oil and Gas Association of WV and the American Petroleum Institute.

CRA contact

Susan Lavenski, Chief Executive Officer
601 Morris Street, Suite 301, Charleston, WV 25301

We've Worked With

• Allegheny Energy
• American Electric Power
• American Petroleum Institute
• Appalachian Power
• Arch Coal
• Belleville Hydroelectric
• Columbia Gas
• Dominion
• Eagle Manufacturing
• E&H Manufacturing
• First Energy Corporation
• Gastar
• Harrisonburg Electric
• Highlands Drilling
• Independent Oil & Gas Association of WV
• Kentucky Power
• Liberty Management
• Louisville Gas & Electric
• Marylanders for Reliable Power
• NiSource
• Ohio Valley Energy Corporation
• Patriot Coal
• Peabody Coal
• Potomac-Appalachian Transmission Highline
• Riverton Coal
• Ryan Energy Services
• Solvay
• Texaco
• Thermal Solutions
• Triana Energy
• Virginians for Reliable Energy
• VA Manufacturers Association
• WV Coal Association
• West Virginians for Reliable Energy
• WV Manufacturers Association
• WV Manufacturers Association Education Fund