CRA Launches Revamped H.E.A.T. Website

Posted 09 17

CRA has redesigned the Help Eliminate Auto Theft (H.E.AT.) website, www.heatreward.com, making it easier to navigate so that citizens and law enforcement agencies can quickly and efficiently find information.

The H.E.A.T. program educates citizens about theft of vehicles and their parts, a crime that costs Virginians millions of dollars each year. In addition, H.E.A.T. trains and supports local law enforcement officers in efforts to prevent auto theft. The H.E.A.T. program is a cooperative effort of the Virginia Department of State Police, Virginia Department of Motor Vehicles and local law enforcement agencies throughout the Commonwealth.

One of the main reasons citizens visit the site is for information on how to prevent auto theft from happening to them. The Auto Theft Prevention section of the site provides people with tips and a list of prevention devices that will help protect them from becoming a victim of auto, scooter and motorcycle theft. Additionally, citizens are now able to easily search by location for H.E.A.T. events and vehicle identification number (VIN) etching events.

Another major feature of heatreward.com is the Submit a Tip form. Citizens who may have information related to auto theft, the theft of auto parts, chop-shop activity or carjacking can submit a form on the website. All information remains confidential with the Virginia State Police.

Law enforcement agencies can request promotional materials for use at events, download materials and quickly access a way to verify a VIN while they are out in the field, all through the website. 

Representatives from the Virginia State Police earlier this year selected CRA as their agency partner to manage the communications and marketing for two initiatives – H.E.A.T. and Insurance Fraud Program (IFP).  

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charles ryan associations , cra , digital , H.E.A.T. , virginia state police , website