Quick Response (QR) codes, a technology that's been around since 1994, became a notorious fad a couple years ago with the rise of smartphones, and spawned more than a few agency/client conversations. QR codes quickly became a cliché of the marketing world. While some of us cringe at the thought, QR codes (if used correctly) can be tremendously successful in reaching targeted groups of consumers.
It’s 1986 – Ronald Reagan is president, We are the World wins a Grammy for “Song of the Year” and Virginia passes a historic transportation funding increase. Nearly 20 years later, Virginia is still funding its transportation system at 1986 levels and due to higher construction costs, a growing population and increased travel, we are facing a crisis.
It’s almost time for summer interns to descend upon offices throughout the country. They’re young, enthusiastic active on social networks you didn’t know existed—seemingly perfect to take on a company’s social media role, right?