CRA recognized Alisa Bailey as the 2015 Charlie Award winner during a surprise reception at the agency’s headquarters in Charleston today.
Bailey, who is president and CEO of the Charleston Convention & Visitors Bureau (CVB), was joined by family, friends, colleagues, co-workers and others members of the community to celebrate.
“Alisa exemplifies the spirit of the Charlie Award because of her tireless pursuit of communications excellence,” said Caryn Foster Durham, managing partner/co-owner of CRA. “She is constantly looking for new ways to innovate for the brands she works for and engage new audiences.
“Alisa empowers those around her in a way that she doesn’t even recognize is special,” Foster Durham continued. “She is very deserving of this award.”
CRA has facilitated the rebranding of longtime client Southeast Tourism Society (STS) to better position the organization with helping its members face the growing challenges and opportunities in the tourism industry.
One of CRA’s main goals was to create a logo that was representative of today’s tourism industry while also tying in the non-profit’s four pillars—education, advocacy, recognition and networking.
Today, the logo’s center features a camera aperture—a synonymous icon for travel—and is surrounded by four colors, which signify the number of strategic initiatives STS offers to its members.
Yesterday was a big day for CRA. Nothing makes us more proud than to see our clients recognized for their success. In one day our two Managing Partners were on two opposite coasts to show support for clients receiving national awards for excellence in communications.