Matt Fidler is the thinking man’s creative. In fact due to his strategic thinking skills and creative expertise, he is sort of like our very own Swiss Army Knife.
An owner of CRA, Matt leads his team in developing unique solutions that go above and beyond anything the rest of us could have ever imagined. Matt’s insight into brand and creative strategy focuses on figuring out what will connect with our clients’ target audiences. He guides consumer perceptions and delivers unparalleled design executions – all while either planning his Zombie Apocalypse Survival Plan or cheering for his alma mater, West Virginia University.
When Matt isn’t working closely on some of our most high-profile campaigns; bringing comprehensive integrated thinking to the table; sharing his thoughts through social media; or designing a fresh, effective creative concept; you can likely find him doing nerd things like putting together the aforementioned Zombie Apocalypse Survival Plan or quoting Star Wars. In a nutshell, he’s a sci-fi geek, creative genius and an awesome dad.