Industry Spotlight

Energy & Manufacturing

Energy is part of our DNA

The energy industry has been at the core of CRA's business since our beginning. Our second client ever was an oil and natural gas company, and we've managed the communications for dozens of energy projects and campaigns for over five decades.

Decades of working with energy clients has given us a unique perspective on the industry. While technology continues to change the way the industry communicates with audiences - the need for brands to tell their stories remains consistent. Whether we are communicating about a new and much-needed infrastructure project or the ways in which consumers can save energy and lower their utility bills, we know how to reach the right audiences with the right messages to get them to act.

Energy & Manufacturing

Industry projects

Our team members have worked closely with utility, manufacturing and other energy-based companies and representatives on a wide variety of projects.

New infrastructure

Transparency is key. CRA has helped clients engage the public surrounding some of the most scrutinized infrastructure projects in our region—and emerged with positive results. These campaigns encompass everything from brand creation to full communications campaigns.

Energy efficiency programs

Customers are motivated by their bottom line. We’ve managed the communications for utility energy efficiency programs including creating and implementing education and outreach plans focused on helping residential and business customers save.

Digital communications

You have to tell your story or someone else will. By reaching and engaging the appropriate audiences through social and email campaigns and digital advertising, we have steered the conversation for mergers, infrastructure projects, and more. We are also adept at reputation management and improvement, using initial messaging as well as monitoring and responding to social comments.

New market/product introduction

Communities must see the benefit. We’re familiar with educating the public about those benefits across many platforms, often answering their questions before they ask them.

Advocacy and coalition building

Supporters need a voice. We’ve helped build support and a network of potential action-takers for a myriad of projects through traditional and digital means.

Energy & Manufacturing

Industry challenges

The energy industry faces a rapidly changing landscape. New regulations and new public interests are changing the ways we generate, manage and transmit power. Concerns over climate change have resulted in a desire to explore more renewable sources. And continually changing technology creates new opportunities, but also new challenges. Even with all of this evolution and upheaval, the industry must stay focused on one unchanging goal—meeting the energy demands of customers each and every day.

Likewise, the way energy brands communicate with their customers has changed significantly over the years we’ve been in business. Companies can no longer have a one-way presentation of their stories through traditional media. With digital communications as the great equalizer, brands have to engage in public conversation with their customers in a way unlike anything they’ve been accustomed to in the past. With social media, opponents now have an equal opportunity to amplify their voices to a local, regional or even national audience.

But CRA has taken new channels provided by the internet and social media and applied our decades of industry experience to meet the challenges of telling the stories of energy brands today.

We know this industry. We know these issues. We know these communities, these audiences and how to communicate with them. We know the stakes.

Energy & Manufacturing

CRA's unique skills

Strategy shaped by experience to confidently confront challenging or controversial issues
In-house video production to tell your story in the way that engages audiences most
Media and digital optimization to reach the right audiences to produce results
Experience in and understanding of the many aspects of the energy industry, from infrastructure and need, to efficiency, to safety and environmental protection

Strategy shaped by experience to confidently confront challenging or controversial issues
In-house video production to tell your story in the way that engages audiences most
Media and digital optimization to reach the right audiences to produce results
Experience in and understanding of the many aspects of the energy industry, from infrastructure and need, to efficiency, to safety and environmental protection

We are ready to meet you

Whether you want to work with us, work for us or just want to discuss something interesting, we want to hear from you.

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