The energy industry faces a rapidly changing landscape. New regulations and new public interests are changing the ways we generate, manage and transmit power. Concerns over climate change have resulted in a desire to explore more renewable sources. And continually changing technology creates new opportunities, but also new challenges. Even with all of this evolution and upheaval, the industry must stay focused on one unchanging goal—meeting the energy demands of customers each and every day.
Likewise, the way energy brands communicate with their customers has changed significantly over the years we’ve been in business. Companies can no longer have a one-way presentation of their stories through traditional media. With digital communications as the great equalizer, brands have to engage in public conversation with their customers in a way unlike anything they’ve been accustomed to in the past. With social media, opponents now have an equal opportunity to amplify their voices to a local, regional or even national audience.
But CRA has taken new channels provided by the internet and social media and applied our decades of industry experience to meet the challenges of telling the stories of energy brands today.