Core competencies
- Advertising
- Account Management
- Account Planning
- Branding Communications
- Crisis Communications Planning
- Digital Marketing
- Graphic Design
- Media Relations
- Media Buying
- Message Development
- Public Relations
- Social Media Strategy
- Spokesperson/Media Training
- Website Development
- Video Production
Past performance
Formerly BrickStreet Insurance, CRA has been the agency of record for the company since 2006 handling all internal and external communications. In 2019, the company rebranded to Encova Insurance with its partner Motorists Insurance Company; CRA managed all aspects of the brand strategy and launch.
For more than a decade, CRA managed DC Lottery’s online platforms, providing strategic, creative and digital support for game launches, promotions, events, sponsorships and much more.
CRA has represented Virginians for Better Transportation (VBT) for more than 15 years and has worked to help raise awareness on current deficiencies and continuing needs in transportation funding, maintenance and other issues facing the Commonwealth’s transportation crisis through strategic advocacy and public involvement campaigns.
Differentiators
one-stop communications shop
More than 45 years of experience in helping create and communicate brands.
smart brand strategy
A strategic firm that combines experience with innovation to garner results for clients. Our four partners have nearly 90 years of combined experience in the communications industry.
women-owned small business
We are certified as a women-owned small business by the U.S. Small Business Administration and the Women’s Business Enterprise National Council. We also are SWaM (Small, Women-owned and Minority-owned) certified by the Virginia Department of Minority Business Enterprise. As such, we can satisfy many companies’ requirements for procurement through supplier diversity programs. In addition, we are in the review process of joining the GSA Schedule.
NAICS Codes
541613 Marketing Consulting Services
541810 Advertising Agency
541820 Public Relations Agency
541830 Media Buying Agencies
541890 Other Services Related to Advertising
512110 Motion Picture and Video Production
512191 Teleproduction and Other Postproduction Services
512199 Other Motion Picture and Video Industries
512130 Internet Publishing and Broadcasting and Web Search Portals
614430 Professional and Management Development Training
Contact Information
Susan Lavenski, Chief Executive Officer
601 Morris Street, Suite 301, Charleston, WV 25301
304-342-0161
slavenski@charlesryan.com
Doris Hernandez, Executive Assistant/Office Manager
471 East Broad Street, Suite 1105, Columbus, OH 43215
304-342-0161
dhernandez@charlesryan.com