Obsessed with figuring out innovative ways to effectively connect brands to the community, find new demographics or solve new problems, Lake is an asset to the West Virginia account team. Armed with a public relations degree from Marshall University, Lake joined CRA in 2016. As an account executive, he works with ou senior account executives to develop strategy, communicate with clients, execute campaigns and much more.
With a natural ability to understand and connect with clients across different industries, Lake inspires excitement and a level of comfort in his working relationships. He is always willing to go the extra mile for the client, even if that means a late night or weekend coordination, all to provide the best possible work CRA can produce.
Can flip his eyelids inside out
Has played guitar since high school
Was not named after a body of water
"I’m proud of a lot of the projects I’ve worked on, but if I had to pick, I’d say leading a statewide education campaign that focused on opening up the world of manufacturing to middle school students."
Chief Strategy Officer/Owner
We've always got an eye out for bold, dynamic forward-thinkers who could fit into our organization.
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