Industry Spotlight

Higher Education and Professional Development

CRA sets our partners on track for success

CRA helps our higher education and professional development clients ace any communications test. Drawing on our full range of skills—from brand strategy to impactful creative visuals—we guide our clients to reach their audiences in the most effective manner. We have decades of education industry experience working with higher education, professional development and workforce training clients.

Over this time, we’ve learned the best ways to show and tell the benefits of higher or continuing education and professional development. We know how to share those benefits in engaging ways with potential and current audiences. Even when shifting to the online sphere of learning, CRA navigated the challenges with ease to uncover hidden opportunities. Our expertise has proven effective, earning us contracts to provide marketing and communications services to educational institutions.

Industry projects

Our team has worked closely with major universities, community colleges, leadership associations and workforce development clients on brand cultivation, social media presentation and promotion, traditional and digital outreach, and more.

Public Awareness and Engagement

It’s not enough to simply make your audience aware. We know how to maintain engagement with them, too. Through diligent research and consistent optimization, we can keep the attention of your following.

Brand Development

Your brand is a reflection of your values, which should be clearly communicated to your audience in everything you put out. We know how to build strong brands and amplify their voices across channels.

Creative and Video Production

Our in-house creative and film teams create compelling visuals to accompany your messages. From short social spots to long-form videos, our team can help tell your unique story.

Media Optimization + Reporting

No matter your goal, our media team makes sure your campaigns are tailored and tweaked to get the best results. And with customized reporting, we’re able to provide insights for future placements and strategies.

Promote Funding Opportunities

We connect the dots on how your audience is directly affected to create strong calls to action. We use surveys, social media and other digital communications to pinpoint what is important and will inspire people to act.

Higher Education and Professional Development

Industry challenges

The industry faces increasing challenges in keeping up enrollment numbers, managing geographies, balancing funding and more.

In an increasingly digital world, the methods of learning and training continue to shift to more flexible online formats. CRA has always been in tune with the opportunities of a digital future and we prepare our clients for it, too. We understand that the digital landscape provides an opportunity for the industry to hone its presence overall and to keep the upcoming generations of audiences engaged.

Higher Education and Professional Development

CRA's unique skills

Over a decade of experience in higher education.
A forward-looking approach to tackling education, professional development and workforce training communications challenges.
Integrated team structure that allows us to lead complicated, concurrent projects, ranging in budgets from thousands to millions.
An in-house film team that provides more flexibility to help you tell your story.

An understanding of the customer life-cycle journey and how to use the right communications at the right time
The ability to effectively and efficiently tailor communications to individual recipients across mediums, making your message more personal, memorable and relevant
In-house video and creative production to help refine and tell your story
Media and digital optimization to deliver to the right audiences and produce results

We are ready to meet you

Whether you want to work with us, work for us or just want to discuss something interesting, we want to hear from you.

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