Industry Spotlight

Insurance

Insurance

Branding | Product Launch | Paid Advertising | Data-driven, Personalized Websites | Traditional & Digital Media | Video | Event Management | Public Relations

CRA has insurance covered

We’ve maintained long relationships with insurance companies, brokers and agencies working in everything from health care and workers’ compensation to auto and home - ranging in a single state to nationwide. 

Working in the constantly and rapidly changing landscape of insurance can be challenging, but we have risen to that challenge for years. We understand the restrictions the industry needs to work within, and excel at finding creative ways to be engaging, educational and clear while communicating industry-speak. Whether it’s a state agency or a private company (or an organization transitioning from one to the other), we have helped insurance companies and agencies develop their brands, find their audiences and deliver their messages effectively.

We speak the language of insurance
Anthem Logo
Encova Logo
BrickStreet Logo
American Electric Power
Energy Speaks Logo
Energy API Logo
American Electric Power
Energy Speaks Logo
Energy API Logo

Insurance

Industry projects

Our team members have worked closely with insurance companies, brokers and agencies on a wide variety of projects.

Affiliations and acquisitions
Affiliations and acquisitions

Change is constant, it’s how you communicate it that makes the difference. From notifying audiences (employees, customers, claimants, agents, regulatory agencies, legal teams, medical providers, communities, media and more) to onboarding hundreds of employees, we’ve assisted in everything from communications strategy to implementation.

New Market
New market introduction

As the saying goes, you only get one chance to make a first impression. We’ve helped companies connect with, communicate to and partner with their communities, media, organizations, sports teams, and more – all to make a splash and begin the process of brand awareness and recognition in a new region or market.

Product launch and promotion
Product launch and promotion

Presenting information in an unexpected way can cut through the clutter and encourage target audiences to pay attention. We’ve launched new programs and products in the insurance space using eye-catching video, interactive collateral and more.

Personalization and customization
Personalization and customization

It’s all in the details. We’ve developed engaging personalized websites, custom videos and complex printed materials for up to 65,000+ individual organizations.

Event management
Event management

Large to small, we've done it all. From thousands of attendees at a week-long golf tournament and a multi-state, multi-session training series, to a gathering in a suite at a baseball game or smaller retirement celebration, we've built materials, handled logistics and created unique giveaways to leave a lasting impression.

Insurance

Industry challenges

Industry Challenges

Insurance is an industry with a rapidly changing landscape and seemingly endless facets. Not only are there federal regulations to consider, but each state follows its own policies and directives. To communicate effectively, you have to be able to adjust to the unique requirements of each region or market. Additionally, there are many internal and external audiences to consider. We know how to communicate to each audience, using and/or translating industry jargon.

In the end, we know this industry. We know these issues. We know these audiences and how to communicate with them. We know the stakes.

Insurance

CRA's unique skills

  • An understanding of the customer life-cycle journey and how to use the right communications at the right time.
  • The ability to effectively and efficiently tailor communications to individual recipients across mediums, making your message more personal, memorable and relevant.
  • Integrated team structure that allows us to lead complicated, concurrent projects, ranging in budgets from thousands to millions.
  • An in-house film team that provides more flexibility to help you tell your story.
  • An understanding of the customer life-cycle journey and how to use the right communications at the right time
  • The ability to effectively and efficiently tailor communications to individual recipients across mediums, making your message more personal, memorable and relevant
  • Integrated team structure that allows us to lead complicated, concurrent projects, ranging in budgets from thousands to millions
  • An in-house film team that provides more flexibility to tell your story
Insurance Unique Skills

Insurance

By the Numbers

Millions

GIVEAWAYS, POSTCARDS AND LETTERS WRITTEN, DESIGNED, MANAGED AND DISTRIBUTED

31%

LEAD RATE ON RECENT CLIENT AcQUISiTION CAMPAIGN

2

MULTI-MILLION, MULTI-STATE BRAND LAUNCHes

#1

RECENT VIDEO RECEIVED HIGHEST EFFECTIVENESS RATING FOR THE YEAR

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