Virginia Transportation Construction Alliance Executive Vice President Jeff Southard is retiring today. We’ve been proud to work with Jeff over the past 15 years, educating the Commonwealth about the important role transportation plays in the lives of all Virginians and advocating for funding to ensure we can all enjoy the safety and quality of life that good transportation infrastructure provides. During that time, Jeff has become one of our favorite client partners. Check out the reasons why...
He always challenged us, but listened too.
We recommended developing a social media presence for the organization as a way build an engaged following around transportation. Jeff, skeptical, told us to prove it. A month later, we met our goal. Since then, social media has proven to be highly effective in helping reach VTCA's goals.
He is a leader.
We have always joked with Jeff that his projects are the best training for new employees at CRA. It's true and many have benefitted from the fast paced deep dive into getting things done with Jeff.
He’s “Best in Show.”
Our campaign with Jeff to gather members of the industry to advocate for greater transportation funding won Virginia PRSA's Best-in-Show award, and we've received many other awards for our various campaigns together.
He gets results.
Jeff led efforts that brought attention to much-needed transportation priorities and resulted in historic funding increases in Virginia not once but multiple times, creating change across the Commonwealth.
He celebrates wins.
We’ll miss the cake, popcorn, candy and camaraderie we’ve shared over the years while celebrating many big wins.
Congrats Jeff! Enjoy that next trip. We’ll keep focusing on transportation...